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| Parking Lot of Mall Of America, MN |
I
have shopped in several Nordstrom Rack stores, but have never visited a
Nordstrom until today. In fact, only not long ago did I figure out the
differences between Nordstrom and Nordstrom Rack. Put it simply, Nordstrom prices
are higher and they have a lot of trendy clothing, and their left overs and
extras are sent to Nordstrom Rack (so I was told). Therefore, in Nordstrom Rack prices are much
lower than that of Nordstrom. So Nordstrom Rack is on the same tier of T. J. Maxx
and Ross, while Nordstrom is on the same tier of Macy’s.
I
visited Nordstrom today in order to take a peek at their anniversary sale, the
biggest annual sale of Nordstrom. This year their anniversary sale started on
July 22 and lasts until August 8. So today was the second day of their
anniversary sale. The store I visited was the one at the Mall of America in
Minnesota.
I
was expecting some heavy discounts before entering the store, since it is supposed
to be the biggest annual sale. Hopefully to grab something really nice for less
than $200. The store was large and definitely had a more than usual customer
flow when we arrived on a Saturday early afternoon. All the items on sale were
tagged. These tags even show prices once the sale is over. This is really a
nice sales strategy. It gave people the urge to buy immediately because clearly the price woulddouble in two
weeks.
I
did not really have anything in mind to buy. On shopping, I am a woman after
all. I enjoy looking around in stores. I made impulse purchases quite often,
not because the item was necessary, but because it looked nice on me and I
liked it. Or simply because it was a good deal. Oh, women. Fortunately, most of
the time I was rational regarding buying clothing. Therefore, the above sales
strategy was not very effective on me. I have to admit it was tempting though.
We
toured most parts of the three levels of the store and had close look at
certain departments. I even tried certain items on. But I was surprised by the
prices. For example, on one of the racks there were some coats that were labeled
as “the last few”, I assumed that meant the prices were further reduced and
might be good deals, only to find out that the item I tried on had a price of
over $1,200. In fact, all the other items that I was interested at also had
very high prices. For brands like Chanel and Gucci, the prices were expected to
be high. But there were also many tops and coats that were priced at around $200 even though they had nothing special
either in style or material.
After
spending about one hour there, I left without buying anything. Nordstrom
definitely has many nice items, and it is totally on a different level compared
with Nordstrom Rack. To those who want to buy something fancy, the anniversary
sale is a good time to shop in Nordstrom. For example, it may allow you to get
something that is normally sold for $2,000 with $1,000. But for people like me,
who rarely buys clothing and accessories priced above $500, the anniversary sale may not be a
big appeal.
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